GI & SOO

기 + 소오

[Gi] means the ‘process of becoming’ and 소오 [Soo] means ‘magnificent’,therefore, GINSOO is meant to translate as ‘the process of becoming magnificent’.

GINSOO celebrates the process, the journey, the adventure that awaits.

GINSOO is a sustainable fashion company created by and for our community, the #GINSOOARMY. We take material sciences very seriously, and are always researching the next innovations in sustainable fashion materials. 


Everything we do is by and with our Community. We let you in on our material selection and design process and ask your invovlement every step of the way. To join the #GINSOOARMY, follow us on Instagram @ginsoo__



You shouldn’t have to make sacrifices

In life, we are faced with many choices. Yet we believe that you can have it all without having to sacrifice your dreams and passions. We don’t compromise when it comes to design, quality, and functionality.

Individually Unique

Be yourself because everyone else is taken.

Empowering Your Life

GINSOO is dedicated to helping women feel their best and become the best version of themselves. We know that GINSOO women live busy lives - that’s why we made a bag that can multitask just as you do.